As co-founder and partner, Melissa Lopez currently serves as CEO of Katana. With over 20 years experience in digital as well as traditional marketing, Melissa works to expand and grow Katana’s core vision of enhancing the personalized marketing experience for all consumers our client’s partner with to achieve their business goals and objectives. Melissa aims to create a culture at Katana that inspires creativity, innovation and entrepreneurship within the organization.
Prior to her role at Katana, Melissa served as Director of Marketing at a national agency where she was responsible for overseeing all Digital Media, Analytics, SEO and Client Services teams on strategic planning and execution of marketing initiatives for agency clients, as well as helping to manage business development and organic client growth opportunities. Her previous positions also included a role as Executive Vice President of Client Services, Director of Business Development at EDU Interactive, Vice President of Strategic Planning and VP of Agency Operations at both national and international digital and traditional agencies.
Melissa is also a leading figure in the San Diego advertising and marketing community, a former President and Chairman of the Board for SDX, the San Diego chapter of the American Advertising Federation. She has been repeatedly recognized by her industry peers as a recipient of multiple awards. She was presented with the 2013 AAF Silver Medal Award, recognizing her outstanding contribution to advertising and marketing, and furthering the industry’s standards and creative excellence and responsibility in areas of social concern. Melissa was also awarded the recognition as “2016 CEO of the Year” from the San Diego Chapter of Entrepreneurs Organization (EO), and as a finalist for San Diego Magazine’s 2016 Woman of the Year for her dedication to entrepreneurship, charity and leadership in the San Diego community.