Job Description

Katana, located in downtown San Diego, is a recognized agency leader in digital media, technology and real-time media buying for marketers of all sizes.  Recently named as one of the “Top 20 Fastest Growing Companies in San Diego” by the San Diego Business Journal, Katana is known for their innovative and technological approaches to drive effective and efficient business impact campaigns for all clients. With a core focus on advanced data integration and technology enablement, Katana clients experience AI enabled paid digital media campaign executions with superior results. With a leadership team chock-full of accolades and decades of industry experience, Katana is regarded as the leading source of industry break-through innovations in the paid digital media space. The Katana team continues to grow at an accelerated rate, and with their transformational approaches and industry-leading best-in-class practices, the highest skill talent set is actively sought after and rewarded with top-line compensation and benefits. Katana is seeking a Marketing Manager join the elite forces of Katana’s media team. We want self-driven, motivated people who are eager to continuously learn, willing to go the extra mile and work hard in an exciting field that is ever-changing. We are looking for qualified people that want to build a solid foundation for their career at a fast-growing digital marketing company in Southern California.  We consider this position critical in providing strategic and tactical digital marketing direction for the company.  Katana offers a competitive salary, as well as a comprehensive benefits package. Successful candidates will possess exceptional attention to detail, as well as a strong command of the English language with emphasis on writing, grammar, and punctuation.

 

Desired Skills + Experience

 

  • Bachelors degree or higher, or equivalent combination of education and work experience
  • 3-5 years experience working as an agency or business marketing manager with strong experience in digital marketing and brand building
  • Track record of success in managing various digital marketing tactics to increase sales funnel, brand recognition and general interest
  • Demonstrated experience developing advertising and promotional campaigns in a corporate environment
  • Strong familiarity with various digital media platforms, including Google, Bing, Facebook, Instagram and LinkedIn
  • Strong familiarity with the latest in digital marketing trends and tactics – specifically paid, social and email marketing
  • Experience with developing branding positioning and value propositions
  • Experience in sales enablement
  • Experience in SaaS (Software As A Service) products preferred, with expertise in positioning and messaging
  • Strong working knowledge of and experience with B2B marketing segmentation
  • Excellent attention to detail, communication skills and creativity in conjunction with the pursuit for stellar and consistent results

This position is a great fit for you if:  

  • You have an expert-level understanding of strategic digital marketing concepts and communications planning
  • You dominate in the areas of strong strategic web, email, and content marketing, as well as paid advertising
  • You have a proven track record of developing and executing effective digital marketing and communications plans, particularly for business-to-business brands in the service / agency space
  • Your written and verbal communications skills, particularly in the digital branding space, are superb
  • You are an expert in developing digital marketing campaigns and leveraging the marketing mix through digital channels
  • You possess a strong understanding of the creative process, production and distribution
  • You have exemplary interpersonal skills and the ability to present and promote concepts to others
  • You thrive in a high freedom, high responsibility environments
  • You’re low ego and high sense of humor, and are generally fun to work with
Primary Responsibilities

 

  • Own all digital marketing tactics with the goal of increasing sales funnel for prospective agency clients, building brand recognition for partners and local talent
  • Develop all strategic digital marketing strategies, plans and specific tools and programs to meet revenue goals
  • Own tactical execution of all strategic digital marketing strategies (leveraging outsourced talent as needed). Including but not limited to: brand positioning, branding collateral development, sales tools, website development, content marketing, social media marketing, multimedia production, press and offsite presence initiatives
  • Develop all digital marketing and branding concepts, including copy and content, for use in various internal and external marketing materials
  • Serve as agency spokesperson during presentations, events, trade shows and for industry related press & publications
  • Lead various digital marketing project teams, including subject matter experts, copywriters, designers and outside agencies or contractors to create marketing campaigns, collateral materials and sales support tools
  • Develop and manage marketing calendars and schedules and message development of internal and external related communications
  • Utilize research to incorporate customer and consumer insights into marketing materials, messages and strategies
  • Other duties and projects as assigned

    How do I apply?
    Send your resume and a cover letter telling us why you might be a good fit and we will get back to you right away.

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