Focus

Real-time digital campaigns optimized to integrated business data

KATANA media services are built on a foundation of developing “Value-Based Optimization” (VBO) techniques in order to ensure that all media channels and advertising efforts are never overpaying for targeting, while at the same time, not missing out on profitable opportunities.

DRIVE PERFORMANCE

LEVERAGE YOUR MOST PROFITABLE CUSTOMERS ACROSS ALL DIGITAL CHANNELS

At our core, we consider ourselves digital marketers that know how to talk business with our clients. As such, we help to define clear business impact goals and integrate our campaigns with business, transaction and customer data. Our teams are uniquely structured, led by campaign managers who are all media experts trained to be business consultants. For execution, we have specialists for each media channel and data analysts that help extract the necessary business data analysis.

Featured Services

Drive sales by creating a campaign for product-specific goals.

Deliver text and story based ads that appear integrated into a publisher’s page.

Lead your audience directly to the content they’re looking for on a single page.

Introduce products and services to customers wherever they go on the internet.

Diversify your presence and reach using viewer behavior and preferences.

Encourage viewers to engage with content through strategic, well designed ads.

business data
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channel specialists
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client strategies

Profitable results
Native Advertising
What is it:

Native Advertising is an up and coming technique of integrating text and story based ads into a publisher’s page. They come in various ad formats and oftentimes can be customized from publisher to publisher. We help strategize or even write for our clients in short or long form content to properly execute a Native campaign. We have seen performance for some campaigns be over 6x higher than conventional ad formats and greatly improved performance. *native ads receive 52% more attention than banner ads. We have seen the appearance of a nicer experience a strong reason for avoidance of ad blindness.

What makes us special:

KATANA has been able to access and integrate leading and peripheral native ad inventory sources into a single buy environment. This allows our clients to receive the largest reach possible and the ability to place ads in the most finite ad locations. To create an effective and cost efficient first-touch engagement tool, all of our native campaigns feed into our campaign attribution modeling. Our clients can clearly see the impact Native advertising has on the overall campaign performance.

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Programmatic Display
What is it:

Programmatic display offers one of the largest reaches of any digital channel due to its access to 70+ ad networks, countless potential websites and private marketplaces, and its reputation as the most powerful way to build awareness and implement mid and upper funnel campaign efforts into the digital media mix. The ability to build precise target audiences at scale is unprecedented. With control over time-of-day, geo-targeting, recency, browsers, interests, demographics, devices, networks, and customized audience data overlays, clients can reach their ideal target audience anywhere they go on the internet.

What makes us special:

Our programmatic media traders constantly monitor campaign performance metrics and make optimizations to dimensions of the campaign targeting to increase performance, identify anomalies and ensure that acceptable variances are explored. We also tap into a team of Artificial Intelligence experts that allow our campaigns to leverage log level performance data to drive multi-dimensional understanding of campaign performance and implement proprietary algorithms to our clients’ campaign efforts. We find this combination of human + machine management greatly improves our client’s performance on a higher funnel channel.


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E-Commerce Campaigns

What is it:

Create an eCommerce campaign for product-specific sales goals. Amazon’s up-and-coming ad platform can drive the sales needed to meet your quarterly goals and monthly revenue targets. This can be done through headline search ads, sponsored ads, and Product Listing Ads on Amazon.

What makes us special:

Amazon Seller Central is a competitive platform, with only one product page per product. At KATANA our refined bidding strategy helps us run headline search ads and sponsored ads to frontline your product. We can also integrate eCommerce campaigns with paid search campaigns so that potential customers are led directly to your product page or online store when searching for similar product keywords.


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Paid Search Management
What is it:

The ability to pinpoint and capture your ideal target audience at the moment they are asking for your offering is the power behind paid search marketing.  A true cornerstone to digital marketing programs, paid search is directly responsible for putting companies like Google & Bing on the map and driving business value and revenue for all types of verticals and clients with leveraging the Google AdWords and Bing Ads platforms.

What makes us special:

KATANA’s award-winning team utilizes proprietary campaign management and reporting tools and platforms and the most current Adwords machine learning tools to test creative and optimize bidding against multiple data touchpoint. We’re early adopters of Google’s Alpha and Beta programs, utilize advanced APIs and scripting, and have a proven methodology to leverage automation within paid search platforms. We offer powerful google adword services. KATANA integrates machine learning (ML) into all of our campaigns to monetize best results and ensure that multiple paid search platform approaches are implemented when needed. We understand that the future of paid search is about leveraging predictive audience behaviors, overlaying audiences and relying on Artificial Intelligence that goes far beyond just keywords and text ads.

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Landing Page Development
What is it:

Landing pages are standalone web pages used in digital marketing efforts to drive traffic to pages with specific content. Rather than sending visitors to a general website, your ads are able to lead your audience directly to the content they’re looking for on a single page.

What makes us special:

KATANA builds landing pages to align with overall campaign goals, with supported ad creative and copy. The landing pages are developed with high-quality content to deliver an approachable message with a clear call to action. We’ve gathered data and conducted studies to give us insight on the best practices to drive traffic to the page and conversion. With landing pages, versus a larger site, KATANA is able to reach their target audience and engage accordingly to achieve success.

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Video Advertising
What is it:

Platforms like Amazon, Hulu, YouTube and Connected TV sets have changed the way people consume their entertainment, it has also changed how they consume advertisements. Today, you can reach viewers based on different SVOD platforms, viewing behavior, preferred content, network, etc. Diversify your presence by adapting to the channels you are present on. It’s about creative imagery, social engagement and opportunities for users to connect with your brand.

What makes us special:

Our capabilities include Connected TV, Pre-roll, TV Audience and YouTube. We have the capabilities to target users based on what TV they consume. We can also remarket and target via YouTube based on keywords, topics, age groups and gender interest areas.

 

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Social Advertising

What is it:

The growth, presence, and use of social media networks in everyday life makes channels such as Facebook, Instagram and LinkedIn extremely effective channels for marketers to reach niche target audiences.  The power of paid social media is within the data and targeting that is available within each of these channels, and the self-identifying elements that people define within their interactions and profiles within these platforms allows marketers a strong ability to target beyond just a demographic and really dive into interests, life stages and motivations of individuals who could be your next highly profitable customer. The ability to leverage predictive targeting within paid social channels is what makes paid social media one of the most impactful channels within a client’s media mix.

What makes us special:

The KATANA team has successfully executed paid social efforts across a multitude of industries and are experts in utilizing a client’s first customer data (CRM) to develop effective audience targeting cohorts that drive results.  By having our data experts model out performance and define segments, we can help define the right audiences to model and develop prospecting efforts.  The team also taps into our proprietary software “DataQ” that uses proprietary Business Intelligence to help target customer databases and keep targeting layers refreshed.  We also help clients who are new to paid social build effective prospecting efforts aimed at building up a client’s paid social ecosystem and data collection and audience insights.  By crafting sequencing of messages and targeting, KATANA’s methodology leveraging paid social channels has helped clients efficiently utilize a vast channel with precision targeting and effective responses.

 

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Ad Creative
What is it:

There are different formats that ad creative is used and each serves provides an engaging user experience that interacts with their targeted audience. Text ads focus on words that a user is searching for, display ads use eye-catching images and rich media ads can pull in videos and other interactive components.

What makes us special:

KATANA creates a strategy for creative assets that will be the most effective in interacting with their defined audience. We audit our client’s previous creative assets and evaluate the goals of the current campaign to have a good understanding of what is needed to create a strong presence and user experience. Our strategy is always tailored to suit our client’s needs, based on what is essential to their business model. KATANA prides itself to have built formidable partnerships with leading media platforms. Our clients greatly benefit from exclusive benchmark data, best practices implementations, the highest level of trained media team and access to exclusive campaign options.

    

 

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