San Diego Marketing Digital Media Manager Job

Digital Media Manager

Job Description

Katana, located in downtown San Diego, specializes in digital media, technology and programmatic buying for marketers of all sizes.  Recently named as one of the “Top 20 Fastest Growing Companies in San Diego” by the San Diego Business Journal, we offer sophisticated audience solutions and advanced analysis for results-driven campaigns. Our collaborative team of digital media and technology experts bring advanced data and campaign solutions to life by providing smart, sustainable and high converting paid media campaigns for our clients. We’re looking for a Digital Media Manager who is driven to join a team of analytical, experienced marketing professionals. The ideal candidate is excited to be hands-on in programmatic media buying campaigns, one of the most promising tactics in digital marketing. The ideal candidate will be able to take a full picture approach to client’s campaigns and understand the multiple marketing touch points that are leveraged into programmatic buying strategies to achieve business objectives. We need your infectious enthusiasm, commitment to performance metrics and passion for success!

Desired Skills + Experience

  • Bachelors’ degree in Marketing, Advertising or Communications, Business or Statistics
  • At least 3 years’ experience in digital marketing, specifically direct response digital paid media
  • Previous experience in search campaign implementation, management, analysis and optimization
  • Ability to translate and communicate campaign success to clients
  • Knowledge of least one DSP (TURN, DataXU, MediaMath, The Trade Desk, AppNeux, X+1 or a similar buying platform) is a plus
  • Understanding of analytics tools
  • Intermediate level understanding of Excel functions (i.e. VLook-up, Pivot Tables)
  • A passion for learning about programmatic media, new platforms and the ever changing field of digital media
  • Keen attention to detail

Primary Responsibilities

  • Develop and own all components of paid search management, including campaign strategy, keyword portfolio development, creative, identification of landing page optimization opportunities, bidding and maintaining day-to-day campaign spend
  • Interact with clients and explain media reporting, analysis and action items to all levels of client marketing teams
  • Execute campaigns on paid social platforms for clients
  • Organize and manage campaigns to ensure search campaigns are strategically aligned with business goals
  • Proactively identify opportunities for optimization, insight and expansion and implementation
  • Execute and manage strategy of client campaigns through digital media tactics, programmatic buying channels and platforms, data driven response campaign and audience segmentation and validation via large data sets
  • Ongoing analysis and optimization of proactive and reactive campaign frameworks to align with overarching strategy and result trending
  • Work with internal strategic leads to evaluate, implement and maintain relationships with key partners across inventory, audience data providers and campaign UX integrations for customized digital media solutions
Interested candidates please click 'Apply Now' and send your resume and cover letter. To learn more about Katana, visit Katana is an Equal Opportunity employer. No relocation assistance is offered for this position; candidates not residing in San Diego County, CA will be responsible for relocation at their own expense.  Eligible candidates will be able to provide proof of eligibility to work in the United States without support; sponsorship is not available.