Success Stories

Case Study
University of Arizona

The Client

The University of Arizona is a student-centered top-100 global university. One of the largest public institutions in its state, the University of Arizona in Tucson offers students a wide range of activities and academic opportunities.

Overview

University of Arizona Online tasked Katana with getting a robust online digital student acquisition program in place

Goals

  • Primary – Generating qualified leads
  • Secondary – get solid foundation with Machine Learning (ML) layers in place

Approach

  • Implement a controlled campaign framework
  • Built foundation for ML utilization
  • Focused on Smart Bidding
  • Integrated numerous data signals into campaign efforts

Data Signals

  • Performance data
  • Enrollments data
  • Lead data
  • LP engagements
  • Geo-layers factors

Results
Q3 to Q4

%

IMPROVEMENT IN CONVERSION RATES

%

INCREASE IN CONVERSIONS/ LEADS