The way we watch TV is rapidly changing. People are spending less time in front of televisions and spending more time watching programs on computers and mobile devices, especially among core TV audiences (18-34). So how do marketers reach these very fragmented audiences? Programmatic video advertising provides the answer.
Katana is hosting a webinar to help marketers understand what programmatic TV is and how they can better optimize their campaigns for it. Join us for the What is Possible NOW with Programmatic TV on January 27th from 11:00 AM to 12:00 PM PST
Why Programmatic TV?
Younger generations are “ditching” cable in favor of online streaming – not only on television sets, but also on laptops, smartphones, tablets and more.
This means that traditional TV ads are reaching smaller and smaller audiences. Further, TV advertising is designed for the masses; it doesn’t target the individual consumer.
Herein lies the power of programmatic TV. Programmatic TV advertising allows marketers to target individual audiences where they already consume media, i.e. while watching their favorite show on their mobile device.
Marketers can also take advantage of cross-screen campaigns. Many TV audiences often use multiple devices at the same time, i.e. watching an online streaming movie while checking their phone. Cross-screen campaigns allow marketers to hit the same audience simultaneously on both screens.
Why Tune in to Our Webinar
Programmatic TV is still in its infancy, but its potential is vast. Marketers need to understand how this technology can be used to better optimize campaigns to find current and new target audiences. Katana’s upcoming webinar on What is Possible NOW with Programmatic TV on January 27th from 11:00 AM to 12:00 PM PST will help you optimize your campaigns for the new digital TV landscape.
The webinar will discuss the 4 Critical Elements of Programmatic TV:
- What is Programmatic TV, anyhow?
- What is the current available inventory and reach?
- What are the 4 Key Benefits of Programmatic TV, including higher efficiencies and accountability?
- How do you optimize for Programmatic TV?
- BONUS: Pro tips to help you target your audience across devices!
Sign up today, here.