Preventing Online Ad Fraud
Online ad fraud is a serious concern among marketers. Fraud, particularly from bot traffic, can have a huge impact on budgets, draining media resources and increasing waste in ad spend. According to Advertising Age, nearly $1 for every $3 spent on ads is going to fraud.
Yet, most marketers don’t fully grasp the impact that fraud can have on their campaigns. Preventing fraud, however, should be a top priority. Katana is offering a free webinar on Preventing Online Ad Fraud on Wednesday, February 24th at 11:00 AM PST.
What You’ll Learn
This webinar will be led by Katana’s Chairman Andreas Roell, who will cover:
- How fraud works
- Where types of online ad fraud are most prevalent
- How to protect yourself from it, including:
- Anti-fraud technologies that are currently available
- Campaign strategies that can reduce fraud exposure
Why Tune In
Bot traffic has not decreased since 2015. If anything, it has rapidly increased, negatively affecting ad spend and campaign ROI. Marketers need to take steps to protect themselves against this and other types of fraud. Tune in on Wednesday, February 26th, 2016 at 11:00 AM PST to learn more.