Conversions are the key to a successful marketing campaign. While impressions and clicks can provide valuable information, conversions are what marketers need to achieve campaign success.
To assist marketers with improving conversion rates, we will be hosting a fascinating presentation on how “neuromarketing” can be applied to digital campaigning to optimize conversions on Thursday, March 24th. This webinar will be jointly hosted by Katana and Tim Ash, CEO of SiteTuners – a site dedicated to improving conversion rates via landing page analysis and redesign – and author of Landing Page Optimization. Ash has assisted hundreds of clients in improving their marketing campaigns, including Cisco, Sony Music and CBS.
At Katana, our campaigns fully integrate ad messaging and landing page optimization to drive conversions. Ash will join us and provide new insights on end users to help build even better customer interactions and boost conversion rates.
Learning more about your users can make you highly successful. This webinar will provide insight on:
- Why you really have three brains, and which one is really in charge
- How to limit choice overload and focus people on the desired outcome
- How to maximize value by framing and bracketing your offers
- Practical examples for making your ad messages and landing pages more persuasive
Kickstart your conversions by joining us on Thursday, March 24 from 11:00 – 12:00 PM PST.