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A Success Story at HighEdWeb: KATANA + Google

Jasmina Jahic/November 5, 2018November 5, 2018

Every fall Higher Education Web Professionals host an annual HighEdWeb (#heweb) conference to explore the future of digital in higher education. And they sure know how to bring a crowd together – from marketers and developers, to programmers and writers,…

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Digital Analytics + Optimization

Grow Enrollment and Brand Scale in Higher Education – Case Study

Caitlin Byrne/March 28, 2018May 14, 2018

Katana is a digital marketing partner that takes advantage of large data sets and real-time advertising inventory to provide our higher education clients with the most advanced and effective paid media campaigns. Our client, Indiana Wesleyan University (IWU), was seeking…

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Digital Tools & Tactics, Marketing for Growth

How To Use Video To Better Engage Your Audience

Andreas Roell/September 6, 2017October 17, 2017

Video, over most other media, really has the power to move people. Movies drive us to tears, elicit fear or become passionate about what we’re seeing on the screen. Advertisers have taken their cue from this technology to try and…

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Digital Tools & Tactics, Programmatic Advertising

Case Study: Boosting Conversions with Consideration Tactics

Andreas Roell/August 23, 2017October 17, 2017

WHO ecoATM is a technology buyback service that specializes in automated kiosks that collect unwanted or used cell phones, tablets and MP3 players in exchange for cash. As a growing business, ecoATM was looking for ways to improve their physical…

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Company, Trends + Innovation

Katana Media Ranked Among the Fastest Growing Companies in San Diego

JJ Bannasch/July 26, 2017November 27, 2017

We’re so proud to officially announce our ranking as No. 18 on San Diego Business Journal’s Fastest-Growing Private Companies List, a ranking of the 100 fastest growing organizations in the San Diego region. Our chief executive officer, Melissa, credits our…

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Trends + Innovation

What Instagram’s Direct-Response Ads in Stories Means for Marketers

Andreas Roell/June 20, 2017June 28, 2017

Instagram has officially announced a significant expansion of its advertising capabilities— they’ve released direct-response Story ads that are accessible for self-serve buys. This means that ads within Instagram Stories can prompt users to ‘swipe’ and visit a brand’s site or…

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media agency news. media buying agency,
Digital Analytics + Optimization

An Inside Look at Programmatic Transparency

Sabrina Blaustein/March 24, 2017May 23, 2017

Transparency has long been a hot topic of conversation in the world of programmatic. According to eMarketer, more than 60% of US ad agency professionals are concerned with the quality and transparency of their inventory sources. With heavy investments in…

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programmatic buying 101
Digital Analytics + Optimization

Programmatic Buying 101: The Cost Efficiencies

Sabrina Blaustein/March 22, 2017May 18, 2017

Up until a couple years ago, buying and selling digital ad inventory was transacted through traditional insertion orders and person-to-person negotiations. Now, the prevalence of programmatic advertising has completely changed the way publishers and advertisers buy and sell ads. In…

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Mor Furniture for Less
Company, Digital Analytics + Optimization

Katana Announces Strategic Partnership with Mor Furniture for Less

Sabrina Blaustein/March 1, 2017May 23, 2017

The West Coast’s leading family-operated furniture retailer, Mor Furniture for Less, has announced a strategic partnership with award-winning digital media solutions provider, Katana Media. Mor Furniture For Less is one of the largest furniture stores in the United States, with…

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furniture industry
Trends + Innovation

The State of the Furniture Industry: Trends and Reports for 2017

Caitlin Byrne/February 9, 2017May 18, 2017

This month, we are highlighting the furniture and home furnishing industry in a series of upcoming blogs posts, reports and case studies. In this installment of our furniture sequence, become familiar with one of the most impactful industries in the United…

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About

KATANA Ad Cents is a blog produced and managed by Katana. Here we share thoughts, insights, and tips about the space of digital advertising and audience media solutions. We are always looking for guest contributors, so please drop us a line if you are interested in collaborating.

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