Every fall Higher Education Web Professionals host an annual HighEdWeb (#heweb) conference to explore the future of digital in higher education. And they sure know how to bring a crowd together – from marketers and developers, to programmers and writers,…
Katana is a digital marketing partner that takes advantage of large data sets and real-time advertising inventory to provide our higher education clients with the most advanced and effective paid media campaigns. Our client, Indiana Wesleyan University (IWU), was seeking…
Video, over most other media, really has the power to move people. Movies drive us to tears, elicit fear or become passionate about what we’re seeing on the screen. Advertisers have taken their cue from this technology to try and…
WHO ecoATM is a technology buyback service that specializes in automated kiosks that collect unwanted or used cell phones, tablets and MP3 players in exchange for cash. As a growing business, ecoATM was looking for ways to improve their physical…
We’re so proud to officially announce our ranking as No. 18 on San Diego Business Journal’s Fastest-Growing Private Companies List, a ranking of the 100 fastest growing organizations in the San Diego region. Our chief executive officer, Melissa, credits our…
Instagram has officially announced a significant expansion of its advertising capabilities— they’ve released direct-response Story ads that are accessible for self-serve buys. This means that ads within Instagram Stories can prompt users to ‘swipe’ and visit a brand’s site or…
Transparency has long been a hot topic of conversation in the world of programmatic. According to eMarketer, more than 60% of US ad agency professionals are concerned with the quality and transparency of their inventory sources. With heavy investments in…
Up until a couple years ago, buying and selling digital ad inventory was transacted through traditional insertion orders and person-to-person negotiations. Now, the prevalence of programmatic advertising has completely changed the way publishers and advertisers buy and sell ads. In…
The West Coast’s leading family-operated furniture retailer, Mor Furniture for Less, has announced a strategic partnership with award-winning digital media solutions provider, Katana Media. Mor Furniture For Less is one of the largest furniture stores in the United States, with…
This month, we are highlighting the furniture and home furnishing industry in a series of upcoming blogs posts, reports and case studies. In this installment of our furniture sequence, become familiar with one of the most impactful industries in the United…
The Marketer's Guide To Programmatic Media
2017 Edition
You can take your company to the next level with programmatic technology.
