Did you know that Google Adwords updates with new tools every 3-6 months to improve campaign performance? If you aren’t keeping up, you run the risk of using out-of-date keyword and bidding strategies. In order to help you make sense…
Twitter Live #KatanaTalks is a series where we discuss everything from data management, programmatic to artificial intelligence. Every month we sit down with digital marketing professionals and ask them how to predict and leverage industry changes to orient marketers and…
The holiday season is a joyous time for many; it’s also one of the biggest sales (and highest-pressure) opportunities for retailers. In a period of ad saturation, the two bottlenecks every retailer faces are: 1) how to stand out among…
As marketers, we always want to expand the reach of our brand and attract new customers. But when we do, it’s easy to overlook loyal customers. So, why do we put so much emphasis on new customers, and why do…
Video, over most other media, really has the power to move people. Movies drive us to tears, elicit fear or become passionate about what we’re seeing on the screen. Advertisers have taken their cue from this technology to try and…
How do you measure the effectiveness of an ad campaign— especially when it comes to conversions? In the past, it was common to broadcast a message via TV or radio and then use precarious measurements to identify its effectiveness. Now…
Data measurement and analytics reporting are at the core of every successful marketing initiative. While desktop remains the incumbent device for digital advertising, there has been a prominent growth shift towards mobile websites, ads and apps. Just five years ago,…
One of the biggest challenges in digital marketing is measuring offline conversions from online marketing executions— and the muddled attributions that tend to follow. In our experience, 80% of online shoppers purchase lower-ticket items like clothing or electronics, but only…
Developments in automation, programmatic, artificial intelligence and the Internet of Things (IoT) offer revolutionary customization and hypertargeting capabilities. For those using data for personalized marketing , this confluence of targeting abilities has strengthened their ability to target the right consumer with…
Yesterday Katana’s Executive Chairman, Andreas Roell partnered with Media Manager, Tyler Dushay, to discuss the various YouTube ad formats and campaign optimization tips in our October webinar – Optimizing YouTube Campaigns. YouTube is the undisputed leading video platform, attracting one…
The Marketer's Guide To Programmatic Media
2017 Edition
You can take your company to the next level with programmatic technology.
