Our Business Development Manager, Derek Hanley, has over a decade of experience working directly with clients to optimize marketing and lead generation initiatives. His work has helped clients drive revenue via digital media, traditional media, public relations, and demand generation….
KATANA is closing out a strong Q3 this year and marching ambitiously into Q4 with new additions to the team, innovative campaign launches, and stellar conferences right around the corner. Here is a recap of what we have been up…
On May 18th, Katana team members attended Interactive Day in San Diego, an annual conference that brings professionals in the digital marketing and advertising industry together to present creative ways they’re leveraging technology and art to improve their brand or…
Recently, Facebook has unfolded alterations to its advertising services in response to the Cambridge Analytica scandal. Read how these changes will impact brands marketing with Facebook ads. Note that these changes are ongoing and Facebook intends to roll out more…
Katana is a digital marketing partner that takes advantage of large data sets and real-time advertising inventory to provide our higher education clients with the most advanced and effective paid media campaigns. Our client, Indiana Wesleyan University (IWU), was seeking…
For our second industry news roundup, we saw crucial developments in popular eCommerce and social media platforms. Read our insights as to how brand marketers can best use these changes to position themselves for success. Like Ads on Facebook, Your…
Retail marketing is one of the most competitive spaces with so many companies competing for customers and advertising impressions; especially during the holiday season. This puts a special emphasis on ensuring that campaigns are successful— including targeting the right messages,…
Yesterday, we kicked off our new Twitter Live series #KatanaTalks, in which we sit down with the experts to talk about all things marketing: from tips and tricks to industry news and insights. With the holidays right around the corner,…
The holiday season is a joyous time for many; it’s also one of the biggest sales (and highest-pressure) opportunities for retailers. In a period of ad saturation, the two bottlenecks every retailer faces are: 1) how to stand out among…
Silos are common in business, and none can be more detrimental to the success of an organization than the distance between marketing data and business data. Marketers gain significant value in connecting business data with marketing data to drive advanced…
The Marketer's Guide To Programmatic Media
2017 Edition
You can take your company to the next level with programmatic technology.
