On May 18th, Katana team members attended Interactive Day in San Diego, an annual conference that brings professionals in the digital marketing and advertising industry together to present creative ways they’re leveraging technology and art to improve their brand or…
Recently, Facebook has unfolded alterations to its advertising services in response to the Cambridge Analytica scandal. Read how these changes will impact brands marketing with Facebook ads. Note that these changes are ongoing and Facebook intends to roll out more…
Katana is a digital marketing partner that takes advantage of large data sets and real-time advertising inventory to provide our higher education clients with the most advanced and effective paid media campaigns. Our client, Indiana Wesleyan University (IWU), was seeking…
For our second industry news roundup, we saw crucial developments in popular eCommerce and social media platforms. Read our insights as to how brand marketers can best use these changes to position themselves for success. Like Ads on Facebook, Your…
Retail marketing is one of the most competitive spaces with so many companies competing for customers and advertising impressions; especially during the holiday season. This puts a special emphasis on ensuring that campaigns are successful— including targeting the right messages,…
Yesterday, we kicked off our new Twitter Live series #KatanaTalks, in which we sit down with the experts to talk about all things marketing: from tips and tricks to industry news and insights. With the holidays right around the corner,…
The holiday season is a joyous time for many; it’s also one of the biggest sales (and highest-pressure) opportunities for retailers. In a period of ad saturation, the two bottlenecks every retailer faces are: 1) how to stand out among…
Silos are common in business, and none can be more detrimental to the success of an organization than the distance between marketing data and business data. Marketers gain significant value in connecting business data with marketing data to drive advanced…
We’re so proud to officially announce our ranking as No. 18 on San Diego Business Journal’s Fastest-Growing Private Companies List, a ranking of the 100 fastest growing organizations in the San Diego region. Our chief executive officer, Melissa, credits our…
Instagram has officially announced a significant expansion of its advertising capabilities— they’ve released direct-response Story ads that are accessible for self-serve buys. This means that ads within Instagram Stories can prompt users to ‘swipe’ and visit a brand’s site or…
The Marketer's Guide To Programmatic Media
2017 Edition
You can take your company to the next level with programmatic technology.
