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Staff Spotlight: Derek Hanley

Sutheshna Mani/November 14, 2018

Our Business Development Manager, Derek Hanley, has over a decade of experience working directly with clients to optimize marketing and lead generation initiatives. His work has helped clients drive revenue via digital media, traditional media, public relations, and demand generation….

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"picture of an envelope with a speech bubble coming out of it with question mark, indicating there is big news from the industry news"
Uncategorized

KATANA's Q3 Recap: What's Happened & What's To Come

Melissa Lopez/October 1, 2018January 17, 2019

KATANA is closing out a strong Q3 this year and marching ambitiously into Q4 with new additions to the team, innovative campaign launches, and stellar conferences right around the corner. Here is a recap of what we have been up…

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"picture of a crowd of heads with speech bubbles hovering from their heads to show thoughts about programmatic"
Company, Marketing for Growth

KATANA Attends Interactive Day 2018: A Recap

Alex Pierson/May 22, 2018May 22, 2018

On May 18th, Katana team members attended Interactive Day in San Diego, an annual conference that brings professionals in the digital marketing and advertising industry together to present creative ways they’re leveraging technology and art to improve their brand or…

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"image of a megaphone with an exclamation bubble coming out of it, indicating breaking breaking news about Facebook"
Digital Tools & Tactics, Marketing for Growth

Will Advertisers Pull Away from Facebook? We Don’t Think So.

Tayler Nunez/April 5, 2018April 5, 2018

Recently, Facebook has unfolded alterations to its advertising services in response to the Cambridge Analytica scandal. Read how these changes will impact brands marketing with Facebook ads. Note that these changes are ongoing and Facebook intends to roll out more…

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Digital Analytics + Optimization

Grow Enrollment and Brand Scale in Higher Education – Case Study

Caitlin Byrne/March 28, 2018May 14, 2018

Katana is a digital marketing partner that takes advantage of large data sets and real-time advertising inventory to provide our higher education clients with the most advanced and effective paid media campaigns. Our client, Indiana Wesleyan University (IWU), was seeking…

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"picture of an envelope with a speech bubble coming out of it with question mark, indicating there is big news from the industry news"
Digital Tools & Tactics, Programmatic Advertising

News You Can Use: December 1st, 2017

Sutheshna Mani/December 1, 2017December 1, 2017

For our second industry news roundup, we saw crucial developments in popular eCommerce and social media platforms. Read our insights as to how brand marketers can best use these changes to position themselves for success. Like Ads on Facebook, Your…

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"Picture with city skyline in the background in black and white, with yellow bullseye and arrow stuck in it to show effectiveness of programmatic solutions"
E-Commerce Advertising, Programmatic Advertising

Why Retailers Should Embrace Programmatic Solutions For Holiday Campaigns

Andreas Roell/November 7, 2017November 7, 2017

Retail marketing is one of the most competitive spaces with so many companies competing for customers and advertising impressions; especially during the holiday season. This puts a special emphasis on ensuring that campaigns are successful— including targeting the right messages,…

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An image of a person holding a brown shopping bag, with red and back shoes, designer outfit. First installment of #katanatalks.
Digital Tools & Tactics, E-Commerce Advertising

#KatanaTalks on Twitter Live: Holiday Marketing Overview

Sutheshna Mani/October 26, 2017November 27, 2017

Yesterday, we kicked off our new Twitter Live series #KatanaTalks, in which we sit down with the experts to talk about all things marketing: from tips and tricks to industry news and insights. With the holidays right around the corner,…

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Image of red background with white dots connected with white lines with a large letter C in the upper center to signify how programmatic solutions is more innovative and organized.
E-Commerce Advertising, Programmatic Advertising

Unsure about Programmatic Solutions? Here’s How It Compares to Traditional Media Buying

Melissa Lopez/October 25, 2017

The holiday season is a joyous time for many; it’s also one of the biggest sales (and highest-pressure) opportunities for retailers. In a period of ad saturation, the two bottlenecks every retailer faces are: 1) how to stand out among…

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Marketing for Growth, Smart Business Data

How to Leverage Business Data for Marketing Campaigns

Andreas Roell/October 10, 2017November 27, 2017

Silos are common in business, and none can be more detrimental to the success of an organization than the distance between marketing data and business data. Marketers gain significant value in connecting business data with marketing data to drive advanced…

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About

KATANA Ad Cents is a blog produced and managed by Katana. Here we share thoughts, insights, and tips about the space of digital advertising and audience media solutions. We are always looking for guest contributors, so please drop us a line if you are interested in collaborating.

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