The best marketers and innovators consistently refine their craft as new information is digested. From case studies to timeless tricks of the trade, marketing publications and books remain a valuable resource of knowledge, second to experience itself. We’ve consolidated a library of the most esteemed books the industry has to offer, ranging from content to data analysis to growth strategy to put into our must read business books!
We encourage you to pick up (or download) the following books to add to your summer marketing reading list! These can help evaluate your current marketing strategies and adopt recommendations from some of the most influential thought leaders in our industry.
What’s inside: The digital marketing landscape is extremely saturated with blogs, press releases, white papers and emails. The online content your brand produces are emissaries that tell the world who you are, and this book delves into how to produce captivating content that drives audience engagement. Pulizzi constructed a six-step process that outlines how engaging content can cultivate a profitable audience.
What’s inside: The largest household brands, think Facebook, Airbnb or Dropbox, haven’t contributed to traditional marketing practices such as press releases or billboards. Instead, the world’s most successful brands leverage growth hacking strategies and unconventional marketing avenues. This primer offers anecdotal accounts and an inspiring perspective on how marketing has transformed with the advent of computer technology.
3. Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff
What’s inside: The participative web of the 21st century is ever-evolving, and social media allows brands the opportunity to stay flexible with innovative social content. The authors break down audience participation with social technographical profiles, segmenting individuals into creators, critics, collectors, joiners, spectators and inactives. If you’re new to the social media space or looking to improve your current social marketing plan, this book provides ample research-based examples and case studies that are universally applicable.
4. 100 Things Every Designer Needs to Know About People by Susan M. Weinschenk, Ph.D.
What’s inside: Written by a behavioral psychologist, this books uses science and research to explain what the end user wants. Proficient user experience (UX) designers have to understand what motivates individuals to interact with design, and Weinschenk breaks down the science behind fonts, text length, user navigation, etc. This book is an exceptional resource that teaches how to increase design project effectiveness, conversion rates and usability.
5. Inbound Marketing, Attract, Engage, and Delight Customers Online by Brian Halligan and Dharmesh Shah
What’s inside: This comprehensive guide to inbound marketing investigates the marketing and sales funnel and the primary ways people learn and shop for products online. Ideally, your brand should be shareable, likeable and searchable, and remarkable content elevates your online efforts to combat incumbent industry leaders. This book highlights actionable insights to convert customers and provides a thorough analysis of how to optimize for paid search and social media.
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