Staff Spotlight: Michael Sims

Michael Sims is the newest addition to the KATANA family, fresh from his Master’s in Applied Statistics with a thesis on Machine Learning.  As part of our Data Science department, he works alongside our Director of Data & Analytics, Corey Zalewski, to create a clean, organized warehouse of data that helps our clients stay on track to their business goals. And of course, he’s a certified Geek! Get to know Michael:

What’s your position and role at Katana?

I’m a Junior Data Specialist and I work with the data and technology team to help our clients better understand their campaign performance. This includes assisting the media and data team with data analysis for paid media campaigns and analyze business data for all clients. I build reports and leverage tools to enhance reporting capabilities in both Excel and in SQL. Lastly, I work as part of the data team to implement and troubleshoot all tracking set up for client campaigns.

 Pick your next vacation, where would you go?

Do I have to pick one? Scandinavia, China, Thailand, Africa…everywhere!

One thing you couldn’t live without?

Water, and that’s not just because I’m human and need it to live, but more so I absolutely love water. Especially really fresh water like from a mountain stream, or eating freshly fallen snow.

How do you define success?

I look at success as learning from your failures. If I constantly pursue things I’m passionate about and follow my ambitions, then I succeed once I remedy my failures. This is a constant process with the overall goal of self-improvement.

What’s the last book you read?

I’m currently reading The Gunslinger by Stephen King, but the most recent book I finished is Ishmael by Daniel Quinn. Both are really good, although I have to look up a lot of the words in The Gunslinger.

What has been the most important innovation you have witnessed in your lifetime?

The internet.

If you had to go up against KATANA President and former Rockstar, JJ Bannasch, in the World Karaoke Championship, what song would you sing?

Definitely Roses by Outkast!

Also published on Medium.