Staff Spotlight: Hannah Hertog

Hannah joined Katana late last year from Boston, Massachusetts, originally from Groton, Massachusetts. With over 3 years of East Coast agency experience, Hannah moved to California to bring her PPC knowledge to Katana. Though she misses the snowy winters at home, she loves pursuing her passion for paid digital media in sunny and vibrant Downtown, San Diego. Get to know Hannah!

  1. What’s your position and role at Katana?

I’m a paid media specialist at Katana. I help manage the day-to-day tasks associated with running a paid media campaign on Google and Bing. I get to write ad copy for campaigns and oversee spend and performance of accounts.

  1. Pick your next vacation, where would you go?

Some close friend’s and I are in the process of planning a 2019 trip to Germany for Oktoberfest, so that will hopefully be my next vacation and I’m very excited about it. But besides that, I’ve always had scuba diving in Greece on my bucket list. There are incredible underwater ruins and sunken cities that I’d love to see, and I always enjoy a good scuba diving trip.

  1. One thing you couldn’t live without?

I don’t think I could live without Amazon Prime. Who knew there were so many things out there that I needed within a couple days with free shipping. I think it is so interesting how they’ve been expanding into movies, food, and I’ve even seen houseplants you can have sent right to your doorstep. Everything about Amazon is super convenient, and I hope to see their Amazon grocery stores pop up in San Diego someday.

  1. How do you define success?

Success is hard to define for me because there are many things that I feel are successes even if they’re small. If I had to put it in one sentence, I would say success is doing something you’re proud of and doing it well.

  1. What’s the last book you read?

I don’t do too much reading these days, but if I’m on a long flight I can usually get through a book. The last book I remember reading was A Dog’s Purpose. I highly recommend if you’re looking to cry your eyes out for a few hours. In all seriousness, if you like dogs ( who doesn’t??), this book was a pretty good read.

  1. What has been the most important innovation you have witnessed in your lifetime?

Virtual reality is probably the most important innovation that I’ve seen in my lifetime. At first, I hadn’t thought about all the possible uses outside of gaming, but it seems to be becoming more important in a few different fields. I’ve read articles explaining how people in different industries have used it for training. Some articles also mention huge physical therapy benefits. I’m excited to see where it goes next for all these important use cases – as well as the cool innovations we may see in video games.

  1. If you had to go up against Katana’s Executive Chairman, Andreas Roell, in the World Karaoke Championship, what song would you sing?

My song of choice would be Footloose by Kenny Loggins. If I sang that at the championship, then I’d also have to dance which might distract people from my awful singing.

  1. If you could have dinner with anyone dead or alive, who would it be and why?

There are definitely a lot of people on this list, but as far as tech-related people in history go, I would have to choose Elon Musk. The things he is doing for electric cars and space exploration is amazing, and based off of his Twitter, he seems like he has quite an interesting personality. Hopefully, he’s actually creating his own line of Tequila (Teslaquila) that we can make margaritas with during dinner!


Also published on Medium.