Staff Spotlight: Chris Dyer

KATANA’s Director of Client Strategy, Chris Dyer has made a name for himself in the marketing and advertising world. With clients like WD-40, Nike, Coca-Cola, MD Anderson and others, he was able to build global, national, and local partnerships in various industries. He prides himself in significantly improving the value of work through effective optimizations, holistic reporting & metrics, and collaborative internal and external partnerships.

At KATANA, even though data defines our work, our people define our culture. In this installment of our monthly Staff Spotlight, get to know Chris Dyer.

What’s your position and role at KATANA?
Director of Client Strategy

What do you like most about your job?
I love having the opportunity to take all of the wins, learnings, data, and performance, and weave together a story that is digestible and something a client can take action on.

What are two interesting facts about you?
I’m a born and raised Texan that misses Blue Bell Ice Cream, BBQ, and Shipley’s Donuts. Oh, and I guess family/friends, but I can always facetime them. You can’t facetime BBQ.
If you invite me to your wedding, please be prepared for me to outshine everyone with my dancing skills.

One thing you couldn’t live without?
My German Shorthaired Pointer, Padfoot (named after a Harry Potter character). We hit the beach, park, or mountains every weekend.

How do you define success?
As cheesy as it is, success for me is for more about how I treat others than the work or results produced. If my character holds integrity, then I consider the day successful.

What are your most overused words/phrases?
I say “y’all” a lot, but it’s the one Texas phrase I won’t let go. I love seeing my California friends slowly start to pick it up from me.

What’s the most recent app you’ve downloaded?
Chuze Fitness. I just switched to their gym and use the app to check in every morning…at 5:15 AM!

What has been the most important innovation you have witnessed in your lifetime?
My lifetime? Well, my 10 year old self would say Heelys (still somewhat true). But now a days, it’s harder to define. I’m fascinated with the overall innovation around service. Everything from Amazon, to food delivery, to Uber, to Venmo, is all focused around servicing the customer.

If you had to go up against KATANA’s Executive Chairman Andreas Roell in the World Karaoke Championship, what song would you sing?
Either “Bye Bye Bye” by Nsync or “Superbass” by Nicki Minaj would easily end in Andreas being defeated, possibly in tears (tears of awe).

If you could have dinner with anyone dead or alive, who would it be and why?
Beyonce. Why? Because it’s freaking Beyonce. Question answered.


Also published on Medium.