At Katana, even though data defines our work, our people define our culture.
As Katana’s Business Growth Strategist, Caitlin oversees business development initiatives, helping to frame our agency’s global reputation and existing client relationships.
Entering her third year with the company, Caitlin’s deep understanding of Katana enables her to skillfully match the needs of new and returning clients with Katana’s full spectrum of capabilities. With a penchant for health and fitness, Caitlin plays a fundamental role in educating her coworkers about the difference between macro and micro nutrients as it pertains to our office snacks.
In this installment of Katana’s Staff Spotlight, get to know Caitlin!
What’s your position and role at Katana?
My role at Katana is twofold – I am both a business growth strategist working to help drive and facilitate new business opportunities, and I also work on the project management team to help onboard and manage clients to ensure their needs and expectations are met and exceeded throughout their engagement with Katana.
What’re two interesting facts about you?
- I am an aspiring powerlifter, and although I’ve never competed, I plan and hope to one day!
- I am the last of four kids, and we are all 7 years apart. Yes, all from the same parents.
One thing you couldn’t live without?
My phone and quest bars
How do you define success?
I think success can be defined in many ways, but overall I think success is defined as setting some sort of goal and putting in the time and hard work into achieving it.
What are your most overused words/phrases?
Same same but different, but still same (It is from the movie The Interview in case you didn’t know).
What has been the most important innovation you have witnessed in your lifetime?
I think the innovation around the ability to be completely connected to your personal health whether it be through monitoring your heart rate on your iWatch or even through some of the new apps that have rolled out – it is all pretty fascinating. I am excited to see this progress with the objective of staying on top of your personal health without having to physically visit the doctor and being more aware of when your health is at risk.
If you had to go up against Katana’s Executive Chairman Andreas Roell in the World Karaoke Championship, what song would you sing?
Panda by Desiigner – hands down
If you could have dinner with anyone dead or alive, who would it be and why?
I would have dinner with my Grandma who passed away when I was little because she was such a big part of my family and still continues to be even though she is gone. I would love to hear all of her stories of when she was younger and learn more about my family.