Staff Spotlight: Andreas Roell

Andreas Roell

Andreas Roell is the Executive Chairman of Katana, and in this capacity, he partners with leading advertisers to take advantage of the large amount of data that can be used in today’s digital world to drive accountable results for paid media campaigns.

Prior to founding Katana, Andreas was the cofounder and Chief Executive Office of two leading global digital media companies, headquartered in Dubai and San Diego respectively.

As a former professional soccer player, Roell co-founded in 1997 while still in college, the internet’s first portal for athletes.

An avid practitioner of servant leadership principles, Andreas is the Chairman for LoveFùtbol (, a non-profit entity that builds soccer fields in impoverished communities around the World. The organization has helped over 20,000 children and over 120,000 community members find hope through giving them right to play soccer.

Andreas is a native of Karlsruhe, Germany. He received his Bachelor in International Business from the University of Nevada, Las Vegas (UNLV) as Student-Athlete of the Year and his Master’s in Business Administration Magna Cum Laude from the University of San Diego.

Roell is the youngest AAF Silver Medal recipients for his contributions to the advertising community and has been featured in publications, such as Wall Street Journal, NBC and Fox News for his expertise on the digital industry and management practices.

In this installment of Katana’s Staff Spotlight, get to know Andreas!

  1. What’s your position and role at Katana?

Executive Chairman and cofounder

  1. What are two interesting facts about you?
    1. I played professional soccer for Karlsruher SC, and I also founded a professional soccer team called Albion SC.
    2. I am the founder of Interactive Day, the largest digital marketing gathering in Southern California.
  1. One thing you couldn’t live without?

My sense of accountability.

  1. How do you define success?

I start by defining a very clear vision, and that vision should include both concrete goals and emotional gains. Once my vision is clearly outlined, it’s about meeting and exceeding the vision I set forth for myself. I believe that there needs to be a level of growth and personal fulfillment in everything I do and put onto others, which becomes part of the whole ‘success’ equation.

  1. What are your most overused words/phrases?

“Great. Now let’s make it better.”

  1. What has been the most important innovation you have witnessed in your lifetime?

The internet. I was there when the first computer was connected to the internet in college, and I was the only user printing out soccer scores and online chatting with my friends back in Germany – and now look where we are. We don’t give a second thought to listening to international radio or watching international television, and we definitely don’t have any trouble with maintaining up to speed with what our friends and family are doing every day. The internet is still the biggest innovation I’ve witnessed and been a part of, although I’m still waiting for faster planes that get me to Germany in three hours.

  1. If you had to go up against Katana’s CEO, Melissa Lopez, in the World Karaoke Championship, what song would you sing?

Not even a question.  “Take on me” by A-ha.

  1. If you could have dinner with anyone dead or alive, who would it be and why?

I would have dinner with Abraham Lincoln. He was a man of the people. Although extremely intelligent, he had the aptitude to simplify difficult concepts and situations, boiling them down with comprehensible candor. He was an incredible leader with regards to his governance, aura and charisma.