Alex is a graduate of Albion College in Michigan and recently transplanted to San Diego with his fiancee. He has over three and a half years of experience in Detroit’s automotive sector focusing on the digital space, analytics, and paid media. When it comes to digital advertising, he is excited by the possibilities of machine learning within the digital ecosystem, as well as building lasting client relationships.
At Katana, we’re enthusiastic about data and technology, but more than that, we are enthusiastic about our people—because they define our culture. In this week’s installment of Staff Spotlight, get to know Alex!
- What’s your position and role at Katana?
I am a Campaign Analyst who is constantly looking to identify and utilize the most efficient media mix across platforms. I work closely with our paid media and paid social specialists to infuse client strategy with the latest paid media technology and insights.
- Pick your next vacation, where would you go?
India! My idea of a vacation is more of an adventure…The vibrant colors and culture of India have been calling my name for ten years now. And how could you pass up that cuisine?
- One thing you couldn’t live without?
Most material things can be replaced–even this one. But as far what I stand for and the benefits it provides, I would say my passport. Traveling and experiencing different ways of life are experiences I have always held close. I’m always looking forward to my next trip.
- How do you define success?
I believe if you’re able to look back on a project or endeavor—particularly at the time and energy you invested into it—and feel a sense of pride, I would consider that success.
- What’s the last book you read?
I spent two months last year on a continent I’d never set foot on, so I owed it to myself to be prepared. I read a book called ‘Southeast Asia on a Shoestring’ and carried it with me everywhere I went to remind me to stay aware of cultural customs across the six different countries.
- What has been the most important innovation you have witnessed in your lifetime?
As a Gen-Y member, there has sure been an insanely sharp increase in innovation in my lifetime. Other than the obvious Internet answer…I guess I’ll go with the smartphone. As an avid traveler, harnessing the power of the Internet in your pocket has been an invaluable tool when venturing abroad. Not to mention connecting and maintaining relationships while here at home.
- If you had to go up against Katana’s Executive Chairman, Andreas Roell, in the World Karaoke Championship, what song would you sing?
It would have to be a show-stopper to beat Andreas, so I think “Money Maker” by Ludacris & Pharrell could do the trick. Place your bets, folks!
- If you could have dinner with anyone dead or alive, who would it be and why?
I would have to say, my father, who passed away when I was 18. The opportunity to catch up on the countless number of father-son conversations I’ve missed out on over the years is a chance I wouldn’t trade for anything else.
Also published on Medium.