LeadsCon: Digital Media Buying Today
Katana’s very own president JJ Bannasch was invited in March to present for the third time at LeadsCon, the premier conference for networking, education, and premium content. Speaking to a room filled with other expert marketers, he focused his presentation on “Digital Media Buying Today.”
When many marketers and individuals think of digital media, they associate the topic with confusion with many processes dealing with the buying process. While the topic is very confusing, it can be understood if broken down piece by piece. Digital media buying is something is very helpful to understand if you’re a marketer.
In JJ’s presentation, he turns complex topics around digital media buying, to be easily understood and digested. He also includes the best practices on the applications of programmatic for direct response campaigns.
Based on the many responses received from this presentation, we wanted to provide you with a summarized version that highlights the major takeaways on his presentation so you can take these important points to implement into your own digital media buying campaigns.
What is Covered:
– Challenges Today
– Leveraging Programmatic Media / Automation
– Examples of Best Practices / Applications for Direct Response Campaigns