Meet the Katana Experts: Michael Perkins

Michael Perkins

At Katana, even though data defines our work, our people define our culture.

In this first installment of our interview series, we talked with Michael Perkins, Katana’s Media Director, about his work at Katana and his perspective on digital media.

How did you learn to do what you do at Katana?

I’ve worked with a lot of different companies in several different capacities over the last 15 years. Starting on the client side with a small innovative startup, I spent a lot of time doing everything from general marketing and advertising to creative and web development. I was a jack of all and a master of none. It wasn’t until about 6 years ago when I left the client side to join an agency.  At that point, I was able to take everything I learned for the first 9 years and apply it to multiple industries simultaneously, enabling myself to quickly and efficiently make good generalized and specific strategic decisions to help people grow their businesses.  Now I’m back with young innovative startup to do it all again, but on an enlightened level.

What didn’t you know about digital media before working at Katana that you’ve learned during your time there?

I know digital media pretty well, though prior to Katana, I wasn’t aware of the level of detailed data that was readily available outside of one’s analytics or company data. The number of data sources available to help you reach your target audience is amazing.

What’s the coolest thing about programmatic media?

The unexplored world of programmatic media. It’s a new frontier, and one that is bringing all that has been created online and offline and putting it together to create new ways of finding customers. It’s a prospector’s dream, and soon to turn into it’s own gold rush.

When you’re not thinking about digital media, what’s your favorite thing to geek out about?

I can never focus on one thing, but I’ve played the guitar for almost 25 years, love music technology, the travel channel, and catching up on current events.