Facebook offers a powerful platform for targeted advertising, but many marketers design campaigns that don’t fully take advantage of its capabilities. Katana’s upcoming social media webinar on Advanced Data Activation in Facebook Campaigns on December 2nd from 11:00 AM to 12:00 PM PST will help you optimize for Facebook.
According to HubSpot, Facebook has approximately 1.39 billion active users that spend about 40 minutes on the platform each day. These are passionate users from all age groups, from Millennials to Baby Boomers. Facebook makes it easy to navigate these groups and find your audience, with its ability to use both third- and first-party data to hone in on target markets.
The average cost per click (CPC) on the platform is relatively inexpensive, ranging from $0.08 to $0.23 CPC depending on age group.
Advertising on Facebook is not only a relatively inexpensive way to reach multiple audiences, it also produces results. Revenue from social advertising currently surpasses that from sponsorship and native-style display, and that trend is expected to continue. Finally, Facebook ads allow for creative to be changed on a weekly basis, keeping messaging fresh and allowing for more experimentation.
However, not all Facebook campaigns are created equal. To fully take advantage of the benefits of Facebook advertising, marketers and agencies need to know how to best structure their campaigns.
Facebook Best Practices Webinar on December 2nd
Katana offers a new approach to creating personalized audience interactions that result in effective, ROI-driven campaigns. We leverage advanced technology and high-level data to craft sophisticated campaigns. Our goal for this webinar is to share our knowledge so you can be successful in your day-to-day advertising campaigns.
We’ll cover the 4 Critical Elements for a Successful Facebook Campaign.
Tune in for details on how to:
- better understand your audience
- target your copy for facebook
- create the best landing pages
- and do effective A/B testing.
You don’t want to miss this social mediawebinar. Tune in on Wed, Dec 2, 2015 11:00 AM – 12:00 PM PST, and learn how to create successful and ROI-focused Facebook advertising campaigns.
RSVP Here: Katana Advanced Data Activation in Facebook Campaigns Webinar
photo: eventbrite blog