Katana is a digital marketing partner that takes advantage of large data sets and real-time advertising inventory to provide our higher education clients with the most advanced and effective paid media campaigns. Our client, Indiana Wesleyan University (IWU), was seeking…
An Account Director at Katana and certified ScrumMaster, Jori is responsible for maintaining strong client relationships and ensuring that timelines and deliverables are being fulfilled with the highest level of sophistication. Over the past nine years, Jori has refined her…
THE CLIENT An iconic American consumer product goods (CPG) company with a well-known, internationally sold product needed to increase the brand awareness of the versatility of their signature item. THE SITUATION While the product of this CPG company is well-known…
A Rutgers University graduate, Laura made her way from New Jersey to San Diego after five years of agency experience. Laura has over a decade of digital media experience, dedicating several years to traditional advertising and seven years to digital…
WHO Our client is a leader in the housewares industry that creates and sells kitchen and home appliance tools and accessories globally. A high-profile brand with a legacy dating back to the 1800s, they were looking to sync their digital…
Google and the European Union (EU) have had a contentious relationship for many years. Trouble for Google with the EU started as far back as 2010, but the first of three antitrust investigations against the company has finally come to a…
It seems like every year, the rules of the marketing game change. What are we after— visibility or engagement? What type of marketing do you need to employ to get your brand in front of an audience who will both…
In April 2017, eMarketer predicted that four out of every five US digital display dollars will transact programmatically, totaling $32.56 billion this year. Programmatic has fast built a reputation for efficiency, and with spend projections at this scale, it’s critical…
Television is a huge part of how the majority of Americans spend their leisure time, but the way we watch TV is ever-changing. TV consumption extends beyond just a traditional cable box, with nonlinear TV (on-demand, or online streaming services)…
One of the biggest challenges in digital marketing is measuring offline conversions from online marketing executions— and the muddled attributions that tend to follow. In our experience, 80% of online shoppers purchase lower-ticket items like clothing or electronics, but only…
The Marketer's Guide To Programmatic Media
2017 Edition
You can take your company to the next level with programmatic technology.
