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About Andreas Roell
Andreas is one of Katana's co-founders and serves as the Executive Chairman, where he oversees Katana’s overall strategy. An 18-year digital and advertising veteran, Andreas has built successfully multiple digital marketing businesses, including one of the largest independent digital agencies in the US. He is also the youngest recipient of the Silver Medal Award of the American Advertising Federation, the largest advertising trade association in the World.
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"picture of coins stacked to signify data, particularly data siloes and privacy under GDPR"
Digital Analytics + Optimization, Marketing for Growth, Smart Business Data

#KatanaTalks Presents: How to Prepare for GDPR Compliance

Andreas Roell/April 25, 2018May 14, 2018

Curious about GDPR and where to start with compliance? Tune into our Twitter Live presentation #KatanaTalks: GDPR at 11:00 am on May 2nd. Watch Executive Chairman Andreas Roell present his tangible strategies to successfully prepare marketers for when GDPR goes…

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Digital Analytics + Optimization, Personalization

Solve Higher Education Enrollment Problems with Better Marketing Practices

Andreas Roell/March 7, 2018July 31, 2018

For 2016, Ruffalo Noel Levitz reported that 46.3% of four-year private schools and 48.4% of four-year public schools had enrollment declines (of any magnitude). By the fall of 2014, there were 800k fewer students enrolled in national colleges and universities…

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"hand holding remote clicking on screen with a city landscape to show someone viewing entertainment on Connected TV"
Marketing for Growth, Programmatic Advertising

3 Reasons Connected TV Is Necessary for Your Ad Campaigns

Andreas Roell/December 7, 2017December 7, 2017

175.4 million adults are watching their favorite TV shows on OTT (Over-the-top) devices like Connected TV (CTV)— that’s a third of the American population. This opens up new advertising inventory for marketers: Broadcast TV apps, free video streaming services like…

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Digital Tools & Tactics, Programmatic Advertising

Learn How To Fight Ad Fraud in Programmatic Solutions

Andreas Roell/December 5, 2017December 5, 2017

Advertisers develop and execute campaigns with the goal that human beings view and interact with their content. But what if these “consumers” are automated “bots,” not humans? Unfortunately, the internet is teeming with this type of fraudulent activity. Ad fraud…

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programmatic buying 101
Digital Tools & Tactics, Marketing for Growth

Facebook Audience Targeting: Why It’s Good, and What It’s Missing

Andreas Roell/November 29, 2017November 29, 2017

As of June 2017, Facebook has reported 2 billion monthly users worldwide. Social media has become an imperative industry tool for marketers, and Facebook is a non-negotiable piece of that strategy. Beyond its organic visibility capabilities, the platform also offers…

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Digital Tools & Tactics, Programmatic Advertising

Katana Leverages Programmatic Media with Connected TV

Andreas Roell/November 14, 2017

Imagine you’re a brand looking to advertise your product/service on TV, but a 30-second, nationally broadcasted commercial is way out of your budget. You’re not alone. Most marketers don’t have the budget for nationally syndicated advertising, but more importantly, they…

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"Picture with city skyline in the background in black and white, with yellow bullseye and arrow stuck in it to show effectiveness of programmatic solutions"
E-Commerce Advertising, Programmatic Advertising

Why Retailers Should Embrace Programmatic Solutions For Holiday Campaigns

Andreas Roell/November 7, 2017November 7, 2017

Retail marketing is one of the most competitive spaces with so many companies competing for customers and advertising impressions; especially during the holiday season. This puts a special emphasis on ensuring that campaigns are successful— including targeting the right messages,…

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Connected TV for Marketers
E-Commerce Advertising, Marketing for Growth

5 Essential Steps to Unlock the Power of Customer Intelligence

Andreas Roell/October 19, 2017November 27, 2017

Customer databases hold a wealth of information— from individual customer preferences to sales information to demographic data. Yet, most small and medium-sized businesses don’t delve into these statistics to leverage these important insights for their marketing plans. With a minimal amount…

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Marketing for Growth, Smart Business Data

How to Leverage Business Data for Marketing Campaigns

Andreas Roell/October 10, 2017November 27, 2017

Silos are common in business, and none can be more detrimental to the success of an organization than the distance between marketing data and business data. Marketers gain significant value in connecting business data with marketing data to drive advanced…

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Digital Tools & Tactics, Programmatic Advertising

Facebook Advertising Services Bans Employee Targeting

Andreas Roell/October 5, 2017October 17, 2017

With more than 2 billion users providing rich first party data for B2B marketers, Facebook advertising services is easily the most powerful tool for precise and cost-effective advertising. Unfortunately, this precise advertising doesn’t just target single males in their mid-20’s—but…

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KATANA Ad Cents is a blog produced and managed by Katana. Here we share thoughts, insights, and tips about the space of digital advertising and audience media solutions. We are always looking for guest contributors, so please drop us a line if you are interested in collaborating.

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