Curious about GDPR and where to start with compliance? Tune into our Twitter Live presentation #KatanaTalks: GDPR at 11:00 am on May 2nd. Watch Executive Chairman Andreas Roell present his tangible strategies to successfully prepare marketers for when GDPR goes…
Reserve your spot for Think Ed Summit, a Google + Katana event on Higher Ed marketing on April 12th, at the University Club in San Diego, CA: https://www.thinkedsummit.com/ For 2016, Ruffalo Noel Levitz reported that 46.3% of four-year private schools and…
175.4 million adults are watching their favorite TV shows on OTT (Over-the-top) devices like Connected TV (CTV)— that’s a third of the American population. This opens up new advertising inventory for marketers: Broadcast TV apps, free video streaming services like…
Advertisers develop and execute campaigns with the goal that human beings view and interact with their content. But what if these “consumers” are automated “bots,” not humans? Unfortunately, the internet is teeming with this type of fraudulent activity. Ad fraud…
As of June 2017, Facebook has reported 2 billion monthly users worldwide. Social media has become an imperative industry tool for marketers, and Facebook is a non-negotiable piece of that strategy. Beyond its organic visibility capabilities, the platform also offers…
Imagine you’re a brand looking to advertise your product/service on TV, but a 30-second, nationally broadcasted commercial is way out of your budget. You’re not alone. Most marketers don’t have the budget for nationally syndicated advertising, but more importantly, they…
Retail marketing is one of the most competitive spaces with so many companies competing for customers and advertising impressions; especially during the holiday season. This puts a special emphasis on ensuring that campaigns are successful— including targeting the right messages,…
Customer databases hold a wealth of information— from individual customer preferences to sales information to demographic data. Yet, most small and medium-sized businesses don’t delve into these statistics to leverage these important insights for their marketing plans. With a minimal amount…
Silos are common in business, and none can be more detrimental to the success of an organization than the distance between marketing data and business data. Marketers gain significant value in connecting business data with marketing data to drive advanced…
With more than 2 billion users providing rich first party data for B2B marketers, Facebook advertising services is easily the most powerful tool for precise and cost-effective advertising. Unfortunately, this precise advertising doesn’t just target single males in their mid-20’s—but…
The Marketer's Guide To Programmatic Media
2017 Edition
You can take your company to the next level with programmatic technology.
