APPROACH

A DIGITAL MEDIA PLAN REQUIRES A COMPREHENSIVE APPROACH
TO BE SUCCESSFUL

KATANA was founded with a vision that digital media will never be the same due to the shift of the largest portions of media buys into programmatic buying mechanics, access use of audience data, and technology enablement. As such, we have been on an avid pursuit to continuously enhance our technology stack, methods, and strategies for the purpose of executing our clients’ campaigns in the most advanced and cutting edge manner.

SOME OF OUR CLIENTS’ HAVE CALLED US THE TESLA OF DIGITAL MEDIA.
HERE IS A GLIMPSE INTO HOW WE DO IT:

BUSINESS STRATEGY + INTELLIGENCE

ALIGN BUSINESS OBJECTIVES & MEDIA PLANNING
  • Evaluate Business Intelligence & Impact
  • Identification of Short & Long-term Goals
  • Audience Segmentation & Creative Messaging

AUDIENCE MODELING + TARGETING

IDENTIFY TARGETING SEGMENTS

Connection Planning:

  • Audience Patterns & Behavior
  • Data Collection & Analysis
  • New Data: Ingestion & Audience Modeling

ARCHITECTURE & FRAMEWORK

IMPLEMENT PROVEN METHODOLOGIES & TECHNIQUES

Business Integration:

  • Goals and System Connection
  • Technology Enablement API connectors, ML, AI, KATANA technologies
  • Real-time system

VALUE BASED OPTIMIZATION

DATA & ITERATIONS THAT MATTER
  • Linear and Multi-Dimensional Bidding Models
  • Realtime rules and IFTTT Settings
  • Anomaly Detection
  • Opportunistic Agility to Digital Media Buying Services

MEDIA BUYING OPTIMIZATION / ANALYSIS

CAMPAIGN EXECUTION & PERFORMANCE
  • Media Buying Channels
  • Reporting & Analytics
  • Performance Based Models

ADVANCED REPORTING

KATANA’S advanced reporting approach enables our clients to see visibility into their media performance based on their unique and personal business objectives. Performance can be drilled down to an individual channel, funnel or focus through a variety of advanced filtering options.

With KATANA’S suite of reporting tools, campaigns are optimized based on what matters most
DRIVING BUSINESS VALUE:

business strategy identification
+
financial planning
+
ROI focus

Profitable results